Introduction
Think about:
Who did we target?
In what ways did we attract our audience?
And what was our audience feedback?
How did we know ant audience wanted what research did we do?
Cross promotional package:
Digipak
Music video
Website
In essence an advertising campaign has to be targeted to a specific audience
Who was audience in terms of:
- Age
- hobby
- interests
Describe their profile (job and interests)
How did you attract or interest audience find specific things from camera mise en scene camera editing and sound how did it attract audience
How much were we trying to please audience
theories you have to use
uses of gratifications theory pies personal identification information entertainment social interaction
carol vernallis and goodwin
blumer and katz
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